the Retention Agent

With increased competition for broadband customers and a path toward market saturation for new subscribers, retaining your existing customers has become exceedingly important. the Retention Agent helps you better compete to maintain current subscribers and capture the untapped opportunities that stop the race to the bottom.

to solve a problem, you have to know what it is

Retention doesn’t just take what a canceling subscriber says at face value. It uncovers the signals behind the decision—usage patterns, service history, price sensitivity, and household dynamics—paired with stated rationale. By layering this intelligence with competitive insights and prior outcomes, the Retention Agent reveals what’s really driving the risk. That context powers better conversations, whether the agent is guiding a human rep through save steps or handling the interaction directly.

1 saves at-risk subscribers automatically
Retention can handle cancel intents on its own in chat or voice, guiding customers through provider-approved discovery flows and delivering save offers instantly.
2 reduces churn without heavy discounts
AI pinpoints the right incentive based on customer profile, competitive landscape, and past outcomes — not blanket giveaways that erode margins.
3 gives reps the right next step
When a human agent is in the loop, Retention surfaces dynamic guidance — discovery questions, save angles, and personalized offers — so they know exactly how to respond.
4 turns difficult calls into confident saves
With full diagnostics, customer history, and tailored scripts available, even less-experienced reps can execute professional, consistent save conversations.
5 protects revenue and long-term relationships
By addressing the real reason for cancellation and aligning the save to the customer’s needs, providers boost ARPU and preserve goodwill at the same time.
6 keeps subscribers engaged with personalized offers
Every save flow adapts to household size, usage, interests, and value, making the offer relevant and sticky instead of generic.

beat their best offer

Competitive offers are often the trigger for churn, but countering them doesn’t mean out-discounting. Retention uses AI to weigh a customer’s priorities against their alternatives, selecting the save path most likely to succeed—whether that’s a bundled service, plan shift, or incentive. The interface keeps adjustments simple, so agents or autonomous flows can position the best save in seconds, not minutes. This makes competing with aggressive offers sustainable, while keeping customer value intact.

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address serviceable residential, home 132 Shaker Blvd, Cleveland, OH 34120 recommended offer We recommend our Super-Fast 450mbps package at $59/ month, discounted by $30/month for your first 13 months + add voice home voice - + super-fast 450mbps blast 1gb - + add cable TV cable & streaming - average neighborhood speeds: 500mbps estimated income: $100k/year estimated home value: $436,000 6+ connected devices frequent HD video streaming 4-person household order summary digital reports new session admin actifai
actifai 4-person household, average neighborhood speeds: 500mbps, estimated income: $100k/year, estimated home value: $436,000, 6+ connected devices, frequent HD video streaming address serviceable residential, home 132 Shaker Blvd, Cleveland, OH 34120 recommended offer We recommend our Super-Fast 450mbps package at $59/month, discounted by $30/month for your first 13 months + add voice home voice - + super-fast 450mbps blast 1gb - + add cable TV cable & streaming - order summary

our intelligence, your strategy

Retention adapts to each provider’s strategy. Want to protect high-ARPU tiers? Limit discounts? Prioritize bundles? The Retention Agent stays within your rules while continuously learning from every save attempt. Its machine learning combines rich predictive data with millions of historical outcomes to refine future saves. That means every retention effort gets smarter, sharper, and more aligned to your business objectives—without ever straying from provider-approved guardrails.

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predictive churn signals

AI identifies at-risk customers in advance using usage, support history, and account data — so providers can act before cancellation calls ever happen.

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seamless orchestration across channels

Whether autonomous or assisted, Retention keeps the experience consistent across IVR, chat, and phone — and passes full context to human reps when needed.

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autonomous save handling

Cancel requests in chat or IVR can be resolved entirely by Retention — from discovery to tailored offer delivery — without waiting on a human rep.

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provider-controlled guardrails

All save actions — from offers to incentives to plan changes — happen within pre-approved rules, ensuring compliance and financial discipline while scaling capacity.

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guided save playbooks

When escalated, Retention equips human agents with context-aware scripts, suggested discovery questions, and offer rationales so they can close the save efficiently.

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personalized offer generation

Every save package is tailored to the individual household — factoring in devices, usage patterns, neighborhood speeds, and competitive alternatives — while staying within provider-approved offers and incentive rules.

with Actifai's retention agent providers are increasing retention by 9% on average

Get a demo of the retention agent, ask our executives the hard questions, and learn how our pilot is designed to make testing Actifai as frictionless and profitable as possible.

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