the Digital Agent

Buying internet online is harder than it should be. Customers face endless bundles, add-ons, and confusing flows that push them toward the cheapest plan—or out of the cart. With the Digital Agent, every online journey is streamlined and personal, using real-time consumer data and AI guidance to help shoppers find a plan that fits their household. And when a conversation works better than a checkout flow, Digital can finish the sale in chat—answering questions, recommending the right package, and completing the order on its own.

as close to an agent as possible

Self-service doesn’t have to mean leaving customers on their own. Digital guides shoppers through a simple, personalized path to purchase—asking the right questions, surfacing the best plan, and simplifying add-ons so they can buy with confidence. For ISPs, that translates into higher conversions, stronger ARPU, and scalable sales capacity.

1 Lift online sales conversions

Personalized recommendations turn browsers into buyers with higher take-rates.

2 Expand sales capacity with AI conversations

Digital can complete purchases in chat—guiding customers through the sale end-to-end, capturing more revenue while keeping sales staff free from avoidable calls.

3Boost ARPU with smart add-ons

Attach premium services naturally, without overloading or complicating the buying journey.

4 Reduce cart abandonment

Guided flows keep customers moving forward instead of bouncing from confusing checkouts.

5 Win without deep discounts

Show customers the value in the right plan, not just its price—protecting margins.

keep the customer in the driver’s seat

Digital doesn’t just shorten checkout—it helps providers truly understand each shopper. Instead of forcing people to sift through pages of bundles and promos, Digital asks a few simple questions about how the household uses the internet. Those answers are combined with Actifai’s broadband-specific data and millions of prior sales outcomes, enabling AI to anticipate what matters most for that customer. The result is a guided path that feels personal and relevant, so buyers stay engaged and more often say yes. And in chat-based flows, Digital can run this discovery process autonomously, learning about the customer and engaging them conversationally.

AI recommendations close more sales

When customers face too many options, they often default to cheaper plans. That leaves providers with lower ARPUs and buyers on packages that don’t truly fit. The Digital agent narrows the clutter into one best-fit package. Each recommendation comes with tailored selling points, showing customers why the plan meets their needs, how it compares locally, and which add-ons will bring them the most value. Customers feel confident, providers capture more revenue, and discounts become less necessary. In the Digital Agent’s conversational mode, an ISP’s website can reach a level of sales personalization that would have once required a phone call.

everything ecommerce needs, all built in

The Digital Agent is more than guided checkout; it’s the ecommerce engine for broadband. It connects to serviceability, pricing, and billing to quote and submit orders, schedules installs, and supports account capture. Marketing teams get a CMS for plans and promos, analytics and attribution, and A/B testing to tune conversion. It supports broadband labels and plan disclosures, drops in pixels and event streams, and integrates with CRM and marketing automation. It’s API-first, hosted, and secure.

Conversational checkout

Let customers complete purchases through AI chat—asking questions, recommending the right plan, and placing orders autonomously.

Guided web flows

Step-by-step paths that simplify plan selection, add-ons, and checkout, reducing cart abandonment.

Smart upsell & cross-sell

Identify high-value add-ons or upgrades in real time and surface them naturally in the buying journey.

Personalized selling points

Show customers why a plan is the best fit with tailored reasons, local comparisons, and add-on alignment.

Predictive data enrichment

Combine household info, serviceability, and behavioral signals to power more effective, revenue-optimized plan recommendations.

Machine learning engine

Recommendations improve continuously with millions of broadband sales outcomes fueling the model.

Broadband compliance & labels

Ensure offers meet FCC broadband label standards with auto-updated plan details.

Seamless APIs & integrations

Pre-built connections to ecommerce platforms, CRMs, BSS/OSS, billing, and scheduling tools.

reliable serviceability

AI-powered validation minimizes false negatives and ensures customers see only what’s available at their address.

broadband providers are achieving up to 30% sales conversion improvement with Actifai's digital agent

Get a demo of the Digital Agent, ask our AI experts the hard questions, and learn how we make it possible to launch Actifai in weeks, as easily and profitably as possible.