Upsell
Customers’ usage and needs evolve unexpectedly — maybe they’ve signed up for new streaming services, began working from home, or are actively interested in security services or smart devices. Regardless, the result is a mismatch of customer needs and services — leading to worsened experiences, risk of cancellation, and untapped revenue opportunities. Actifai Upsell allows providers to proactively and reactively identify customers who are ideal candidates for an upgrade or upsell and recommends the products and services they’re most likely to purchase.
low-friction, but high-impact
When an existing customer calls, Upsell loads information about them (account info, usage patterns, etc.) in real time alongside our proprietary datasets. Based on this information, Actifai’s AI decides if that user is a candidate for a service upgrade, product upsell, or other add-on engagement.
Because the customer is already speaking with one of your agents, none of the normal challenges with making sure outbound messaging actually reaches prospects come into play. Instead, during an ongoing support call, an agent can present a relevant upsell offer based on that customer’s usage and stated needs. This tailored offer, along with dynamic selling points to explain why this upsell fits that customer, results in significantly higher sell-through rates and customer satisfaction.
outbound sales based on outcomes, not just goals
Many providers realize that well-timed upsell offers can be a great way to boost LTV and enhance customer experience, but struggle to identify the right opportunities to present them. Upsell’s proprietary artificial intelligence helps providers engage existing subscribers with the right offer at the right time by creating a targeted list of customers and associated offer recommendations for outbound agents to pursue. As your sales goals change, Upsell can identify customers whose usage needs, budget, interests, and purchase likelihood match your currently targeted add-ons and upgrades, helping to capture the most advantageous upsell opportunities on demand.
our intelligence, your strategy
We bring proprietary machine learning, artificial intelligence, and offer/outcome pairs out-of-the-box, but Upsell is fully configurable to your strategic growth objectives, allowing it to be tailored to your unique promotions, products and customer base. Upsell’s technology further augments engagements by generating dynamic selling points that highlight the match between an upsell offer and a customer’s specific interests, increasing conversion. Using our machine learning engine, selling points adapt to changing customer behavior and market trends — ensuring that what’s presented is optimized for maximum impact on a subscriber’s buying decision.
rich predictive data
Actifai independently sources demographic, competitive and behavioral data that is highly predictive of a customer’s interests and propensity to make add-on purchases.
machine learning
Machine learning models combine rich predictive data with over a million offer and outcome pairs, allowing providers’ upsell offers to adapt with changing customer needs and preferences.
AI-powered save offers
<span data-metadata=""><span data-buffer="">Artificial intelligence eliminates choice overload, identifying a single recommended upsell offer that aligns with a customer’s needs, delivers vs competitive options, and maximizes ARPU and CLTV.
interactive pricing calculator
Upsell gives agents the chance to further customize customer offers in live calls. A simple UI allows agents to add/remove additional products and alternate services, and displays a calculator that determines pricing impact, all in real time.
contextual selling points
Pair every upsell offer with relevant selling points for the individual customer based on their competitive options, intended usage, determined interests, and more.
competitive comparisons
With Upsell, agents can quickly reference a customer’s other service options to present a competitively-advantaged offer with confidence and context.
using upsell, providers are converting twice as many add-on and change opportunities as before.
Get a demo of Upsell, ask our executives the hard questions, and learn how our pilot is designed to make testing Actifai as frictionless and profitable as possible.