Actifai began with a simple idea: presenting the best offer for each individual customer, solving the paradox of choice, and decreasing the overwhelming feeling of browsing dozens of possible combinations of products and services. To do that, we’ve brought together the very best in data science, software engineering, business strategy, and customer support — all with the goal of improving the customer engagement experience on the buyer and seller side.
As we started speaking with leading providers, we were struck by the sheer volume of internal data not being used to improve decision making. At the same time, we realized that new sources of external data could provide previously uncaptured benefits. Using these sources, we began training Actifai’s AI models to select the optimal offer for a customer, given their usage needs, budget, and corporate promotions — a decision that happens hundreds or thousands of times per day at large providers, which makes an ideal testing ground for AI. We put this knowledge into an intuitive, easy-to-learn UI that we expected would significantly improve upon many legacy systems that CSRs are stuck with today. And with that, we got to work.
Actifai’s first deployment was in partnership with a leading regional provider — and we’ve continued to view our customers as partners even as our commitments have grown. Many of Actifai’s products began as suggestions from customers or problems they couldn’t figure out how to solve. Every provider benefits from this partnership mindset. As we develop new products and industry-focused functionality, it becomes available on our unified platform, allowing providers to begin with the products that meet their needs and grow into our other engagement solutions when the time is right. We’re proud of the relationships we have built with operators across North America and the trust they’ve placed in us to solve many of their toughest challenges.
We believe our approach to listening and shaping our products to fit providers’ unique needs is why many of Actifai’s new partnerships began with referrals from our existing customers. Above all, we’re dedicated to producing real value – all of our customers started with a pilot designed to make a rollout decision easy by proving profit and performance impact. To date, every customer who has piloted Actifai has elected to roll over into a full license.
Actifai’s leaders are cable and software veterans who guide our platform’s development and approach to value creation with their extensive experience across Fortune 100 companies. Based in Washington, D.C., our world-class data science, engineering, and customer success teams built, and are continuously improving, the cable and telecom industry’s most advanced, AI-powered customer engagement platform.
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