Digital

Overcomplicated product options can easily prevent a customer from even considering a purchase. Endless forced upsell attempts, catalogs of tiers and choices — there's a better way. With a fast, intuitive web sales flow that learns about an individual as they make a purchase and recommends an ideal offer, you can help customers find the products and services they're looking for without needing to become IT experts.

as close to an agent as possible

Just because a customer is in a self-service flow doesn’t mean they have to go at it alone. The most effective web-stores provide low-touch and non-invasive guidelines to help a customer arrive at the offer that meets their needs. Too much, and they’ll feel suffocated; too little, they may bounce off your website entirely (and in a digital environment, your competitors are just a quick search away).

Actifai Digital uncovers the background info needed to understand a customer’s purchasing capacity and interests and uses that data to recommend them the optimal offer from your catalog. Digital’s automatic data discovery and offer identification is helping providers deploy a web flow that sells like their best agents.

1 stops the race to the bottom

No more defaulting to the cheapest package you have to offer. Digital guides customers to the right package, with dynamic selling points that highlight the benefits they’re looking for and the value of an offer over simply it’s cost.

2 focuses on the customer’s wants

Digital brings a customer’s wants and needs to the forefront to identify an offer that will convert and deliver against their expectations, so they stick around, happily.

3 eliminates endless shopping

Digital lets customers spend less time browsing configurations, specs, and prices by building rapport in guided Q&A and presents a single trusted offer, including up-sells and add-ons that match what they’ve answered.

4 boosts recommendation confidence

Buying online puts the choice fully in customer’s hands - Digital’s interactive sales flow gives customers the confidence they need to trust that an offer is the right match for them.

5 gathers valuable sales and marketing data

Every online customer that doesn’t convert is tomorrow’s opportunity. Digital’s automatic data collection, plus self-reported questionnaire answers, give invaluable customer information to inform follow-up marketing.

6 gets customers involved without raising bounces

Digital’s sales flow reduced complexity even while collecting added customer information. A randomized controlled trial conducted with an Actifai customer showed no change to website bounce rates with simultaneous sell-though improvement.

keep the customer in the driver’s seat

With a few simple questions, Digital collects critical information about a prospective customer’s needs — internet & TV service, or just internet? Does anyone work from home, and how often does your household stream movies or game online? The answers, combined with real-time background data and roughly one million proprietary outcomes from previous anonymized sales engagements, inform Digital’s customer-specific offer recommendations. Without increasing cart abandonment or bounces, Digital magnifies the customers’ role in identifying their ideal offer, helping ensure the offer recommendation meets their needs and, ultimately, increasing how often they decide to subscribe.

informed offers> open-ended choices

Our results have proven that presenting a customer with one ideal offer, rather than overwhelming them with a menu of choices, results in better outcomes. Digital allows providers to improve sell-through rates with this exact approach, presenting customers with the most appropriate service package for their needs while eliminating the customers' challenge of combing through multiple options. Continually making an offer that customers can trust requires staying on top of changing consumer preferences. Digital applies Actifai’s continually growing catalog of customer offer and outcome pairs and machine learning to make recommendations adaptive, allowing providers to match their online offers to today’s customers and tomorrow’s.

from browsing to buying

Presenting the right offer is only half the battle — you still need to sell the customer on the choice. Positioning an offer to show clear alignment with the customer’s actual situation (i.e., what they’ve said they want, what they need, what they’d enjoy and how it stacks up against their alternative options, etc.) results in far better outcomes than displaying the offer alone on screen. Digital makes it easy to sell with an offer’s value, rather than just its price, by integrating dynamic selling points directly into your sales flow and presenting them to customers side-by-side with their unique offer. Selling points highlight current promotions, emphasize the alignment of products and services with a customer’s stated interests, provide comparisons against local competitors, and more.

streamlined web store

An end-to-end ecommerce experience that guides your customer through a buying experience powered by Actifai’s optimized offer recommendations.

smart APIs

Enhance your existing ecommerce experience with personalized offer recommendations and contextual selling points via API.

rich predictive data

Actifai independently sources demographic, competitive and behavioral data that is highly predictive of a customer’s propensity to buy and price elasticity.

machine learning

Machine learning models combine rich predictive data with over a million offer and outcome pairs, allowing providers’ offer recommendations to adapt with changing customer needs and preferences.

AI-powered offers

Artificial intelligence eliminates choice overload, identifying a single recommended offer that aligns with a customer’s needs, reflects their competitive options, and maximizes ARPU and CLTV.

smart upsell / cross-sell

Identify in real-time the customers who are most likely to purchase, and benefit from, the introduction of add-on products or higher-tier packages.

contextual selling points

Pair every recommended offer with relevant selling points for the individual customer, based on their competitive options, usage needs, described interests, and more.

fully useable front-end

For providers who currently have little to no web presence seeking to expand, Digital can be stood up quickly as a standalone ecommerce storefront.

reliable serviceability

Machine learning-backed address validation/matching and serviceability verification minimizes ‘false negatives’ and engineering check requests.

providers are achieving up to 30% conversion improvement

Get a demo of Digital, ask our executives the hard questions, and learn how our pilot is designed to make testing Actifai as frictionless and profitable as possible.