Cable providers

In a highly competitive market pressured by new entrants, slowing subscriber growth rates, and changing consumer interests, cable providers need better technology to acquire, retain, and grow customer relationships. Our platform learns from customers' needs, interests, and circumstances to identify a single recommended offer for every unique customer engagement. As a result, providers using Actifai are achieving double-digit gains in ARPU and CLTV while increasing new customer acquisitions and reducing churn.

meeting tomorrow’s challenge

As legacy broadband service gaps continue to decrease, new market entrants and competitive alternatives are increasingly able to compete with established players. The shifting usage and service environment has moved providers’ focus towards capturing value-added sales opportunities that drive profitability metrics, in addition to the traditional emphasis on new subscriber acquisition.

Actifai’s AI-powered offer recommendations help cable incumbents capitalize on current footholds and valuable customer insights. Backed by their experience and our proprietary data, Actifai’s technology identifies offers that align with subscriber motivations and highlight uniquely beneficial upsells. Delivering the right offer at the right time allows cable providers to set themselves apart from less-established competitors, bolstering net subscriber additions and growing existing customer relationships.

Erika Sherman 310 Broadway Ave, Sherwin, PA 08909 2 children under 18 estimated home value: $618,000 frequent HD video streaming works from home
similar customers two adults work from home 3 person household estimated income: ﹥ $150k/ year accepted offer blast triple play, 750mbps + WiFi pods accepted offer internet, Super Fast 1gb + on- demand streaming & high performance modem/router HD streaming and gaming 4 children under 18 average neighborhood speeds: 1gb 10+ connected devices 5 bedroom home estimated home value: $560,000 internet & voice, Super Fast 1gb + WiFi pods & 2yr home security service accepted offer

satisfied customers are your strongest asset

Driving new subscriber growth and building deeper relationships with existing customers remains a key focus for all of our customers. Actifai supports this goal by incorporating proactive, predictive sales and retention tactics that produce optimized offer recommendations, add-on sales opportunities, and customer-specific sales points that guide subscribers through the buying decision. As service capabilities expand and traditional bundles no longer elevate providers’ customer relationships beyond those of their competitors, Actifai helps you build on your preexisting subscriber base. Our technology identifies which customers are primed for speed upgrades and additional services like mobile telephony that will produce long-term satisfaction and revenue gains.

products that impact your bottom line

With Actifai’s cutting edge machine learning and AI technology, we’ve helped providers achieve impressive results. Under the hood of our streamlined, easy-to-use platform are algorithms that are constantly learning from the over a million customer engagements we’ve powered — all with the goal of helping you win new subscribers and develop more satisfying and profitable customer relationships.

+12%
average
ARPU lift

2x
add-on
sales

22x
average
ROI

up to
30%
conversion improvement

products made for cable

01

retention

Bring even better service to your most loyal customers.

Enhanced with the additional context of a customer’s current usage and service history, Retention helps agents get a better understanding of who they’re speaking with, before identifying the optimal offer and actions (discount, speed upgrade, package change, etc.) that will guide the customer engagement toward an outcome that increases CLV, decreases churn, and results in more satisfied customers.

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actifai 4-person household, average neighborhood speeds: 500mbps, estimated income: ﹥$100k/year, estimated home value: $436,000, 6+ connected devices, frequent HD video streaming address serviceable residential, home 132 Shaker Blvd, Cleveland, OH 34120 recommended save offer We recommend upgrading to our Super-Fast 450mbps package at $59/month, with a promotional discount of $30/month for your first 13 months + add voice home voice - + super-fast 450mbps blast 1gb - + add cable TV cable & streaming - order summary
residential, home Age: 40, 5-person household, current internet package: 750mbs, annual income: ﹥$200k/year Does anyone in your household work from home? How many devices will be connected simultaneously? recommended offer We recommend our Mesh WiFi pods, and our Premium all-in- one modem/router for an additional $35/month, discounted by $10/month for your first 13 months selling point These additions will help your family online game and stream content from multiple devices around the house without choppiness or delays — all for $300 less per year than our competitor’s comparable performance upgrade
02

upsell

Capture value-add opportunities with existing customers.

Enhance your customer engagements with Actifai Upsells, so you can better capture casual value-add opportunities as they arise. During various billing, support, and service engagements, agents can – with the right real-time intelligence – present compelling, low-friction upsell opportunities to customers. For providers focused not only on expanding market share, but also on developing deeper relationships with existing customers, these are invaluable opportunities.

Using Actifai, agents can both uncover previously missed upsell opportunities and more confidently navigate add-on offers.

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explore our other products designed to help cable providers expand subscriber relationships

engage

engage

Boost sales & subscriber satisfaction with customer info & AI offer optimization.

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Digital

digital

Embed a modern web flow with AI offers that sells like your best agent.

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b2b

Identify leads that will convert with advanced business data discovery.

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upsell

Capture & convert growth opportunities that would otherwise go unserved.

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retention

Extend existing subscribers & increase LTV with tailored machine learning

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want to see actifai in action for a real provider?

Read about our partnership helping Breezeline (formerly Atlantic Broadband), unify sales channels, accelerate growth, and enhance their customer experience.

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