preemptive discovery
Key questions for most B2B teams include: what factors impact this business’ buy decision? Who is the decision maker? Should we build out from our existing network to provide service? How best should we focus on increasing capture of our existing base? Actifai B2B was designed with these challenges and more in mind.
B2B customers can set a variety of metrics based on their goals – how far from net to include, target priority, estimated purchase budget and likelihood, previous sales history, industry, number of employees, and more. With these strategic markers, B2B’s data gathering ingests information about business targets in and near your competitive footprint, and our AI learns across our offer/outcome set to determine what offers are most likely to attract each prospect. Your agents spend less time researching targets in Discovery, and our recommendations simplify the choice even further.